top of page

Designer, strategist, and creative thinker.

MORE ABOUT ME ↓

I like understanding how things work, why they matter, and how seemingly unrelated things connect. That curiosity has taken me from industrial design to branding, systems thinking, fine art, agriculture, sustainability, and everything in between.

Headshot of Kristen Jussila, white and long dark hair with a gold necklace

My design journey started  in industrial design, where I learned to approach problems through a systems thinking, human-centered design, and creative exploration lens. That foundation continues to shape my work today, influencing how I think about brands, communities, products, and the environments they exist within.


As a multidisciplinary designer and brand strategist, I help translate complex ideas into clear, meaningful experiences. My work has included building brand systems, campaigns, and visual identities for nonprofits, research institutions, and mission-driven organizations—always with an emphasis on clarity, accessibility, and purpose.


Outside of client work, you'll usually find me painting, tending my garden, experimenting in the kitchen, or exploring the natural world. I don't consider these passions separate from my design practice, but continually shape how I think about stewardship, ecology, creativity, and what it means to design responsibly.

Frame 130.png

Ethos and Principles

01
02
03
Good Design Improves People's Lives
Better systems create better outcomes
Authenticity Creates Connection

Good design puts people first, strengthens communities, and improves everyday life.

Thoughtful design considers the whole system, not just its individual parts.

When people feel understood, they care more deeply about what you've created.

Design for Better Relationships

Branding →

Systems Thinking →
relationship between people and ideas.
relationship between humans and nature.
relationship between organizations and audiences.
Ecology →
Illustration →
relationship between people and systems.
Frame 129.png

Design ✦ Food & Agriculture ✦ Ecology ✦ People & Community ✦ Technology ✦ Arts & Culture ✦

bottom of page