National Geographic Society’s Pristine Seas is a world-renowned ocean conservation program dedicated to protecting the ocean’s last vital places. To support the launch of a five-year expedition journey, the program needed an identity that captured the spirit of exploration, discovery, and conservation while creating a deeper connection with audiences.

The refreshed visual identity was inspired by mythology and exploration narratives, using storytelling as the foundation for a new expedition experience. I led the art direction and design of a fleet of expedition vessels, including ships, boats, and submersibles, translating the program’s mission into a cohesive visual system from concept through installation.