Craft is a restaurant and bar in rural Maine specializing in handcrafting unique floral cocktails using ingredients that are foraged, grown, and sourced from local farms. Their strong emphasis on natural color and botanical detail meant that the brand needed a visual language that would complement and not compete with the vibrant floral ingredients.

I developed Craft’s brand identity from concept through execution, creating a refined visual system rooted in seasonality, craftsmanship, and connection to place. Through logo design, brand strategy, color exploration, and art direction, I created an identity that balances the handcrafted nature of the menu with the elevated atmosphere of the restaurant.