Each year, the National Geographic Society extends it's Earth Day celebrations to focus it's efforts throughout April with an organization-wide Earth Month campaign. The initiative brought together stories, educational content, and calls to action around a shared message of connection to the planet, reaching audiences across National Geographic and Disney channels. The campaign provided an opportunity to translate a broad organizational mission into an engaging, cohesive digital experience designed to capture attention and inspire action.

​

I served as the creative lead, developing the campaign's first concept and visual direction, translating the overarching strategy into a flexible system of digital assets. I collaborated across teams to develop creative for multiple channels and audiences, ensuring the campaign maintained a cohesive visual identity while adapting to the unique requirements of each platform. The resulting work gave Earth Month a distinctive visual presence and helped create a unified campaign experience.