Reimagining traditional mead branding with a modern, sophisticated winery aesthetic

Purpose:

Wildbuck is a modern meadery based in Maryland, redefining what honey wine can be. Breaking away from the dated Viking and Nordic tropes, they craft refined, contemporary meads for a new generation of drinkers. Think wine bar sophistication—with a hint of sweetness.

Brand Identity, Logo Design, and Packaging

Brand Landscape

The current brands offering mead to consumers heavily lean on the Nordic and viking aesthetic. Marketing is also tailored for craft beer audience which is already oversaturated with choices and options. The few brands that cater to a wine audience just don't match the certain level of sophistication and quality that wine drinkers are used to.