Purpose:

Lead the creation of a student-centered brand strategy and student experience

Created a comprehensive brand strategy that shaped every step of the student journey, ensuring a strong and consistent brand presence. Guided by student interviews and research, I art directed photoshoots, designed paid ads, managed social media and presentations, produced print materials, and developed a swag plan to elevate the brand experience. This hands-on approach strengthened brand reputation and student engagement across all touchpoints.

Brand Strategy and Art Direction

All photography by Gabby Harper

Student Demographics

The LL.M. program from Georgetown University and the O'Neill Institute is large driven by an international student base.

265 alumni from
45 countries and
6 Continents

Since the start of the program

Interview Findings

Through structured pre- and post-program surveys, we analyzed student priorities and program impact.

Career Advancement

Students prioritize meaningful professional growth after completing the LL.M. program.

Faculty Expertise

Faculty reputation and Georgetown affiliation are key drivers of student interest.

Making an Impact

Students are motivated by opportunities to create tangible global health and policy change.

International Focus

The program’s emphasis on international policy work strongly attracts applicants.

My LL.M. experience was truly
transformative, offering not
only an in-depth understanding
of the law but also the chance
to learn from the diverse
perspectives and cultures
of those around me.

— 2024 LL.M. Alumni

Student Photoshoot

Art directed a professional photoshoot to elevate the LL.M. program’s brand presence, producing high-quality marketing assets while helping students build their personal brands through professional headshots.

Marketing Material

Developed a suite of marketing materials leveraging the new photoshoot assets, incorporating authentic student imagery to highlight community, expertise, and global reach across print, digital, and social channels.