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Purpose:

Building a rebellious brand inspired by historical baddies 

A small, female-owned flower and egg farm nestled in rural New Hampshire wanted to create a feminine and rebellious brand identity that turns heads when compared to their counterparts. Supporting small and sustainable is an act of rebellion.

Brand Identity, Logo Design, and Packaging

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Brand Statement

Supporting small and sustainable is an act of rebellion. Women have throughout history been at the forefront of change. Shady Ladies looks to those powerful women to help usher change in the modern food system.

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©2026 by Kristen Jussila

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